Harmony Dry Cleaners – logo design and shop signage creation
Harmony Dry Cleaners, an established family run business in Edgware, London, came to ImageVitae looking for a new logo design and shop signage creation.
Harmony came to ImageVitae after seeing our creative portfolio and previous dry cleaners logo design and shop signage design examples online.
Their brief was to look for a new approach to their existing branding, which they felt was now dated and in need of a refresh. In addition to this, they also required a new branded shop signage, with the original being worn and showing its age.
The final Harmony Dry Cleaners logo design and shop signage uses a distinctive slab serif font for the main text. For the graphic part of the logo, the initial letter H from Harmony and the dry cleaning symbol are combined to create the Harmony brand icon. These are then set off in a clean bright blue and crisp white against a warm grey background.
For the shop window, icons were created of the dry cleaners main services, providing an at a glance guide of their services for passers by. Plus a large poster area highlighting particular services or offers that they wanted to promote.
The client also requested, as part of the Harmony branding, an additional tailoring logo for their Sew Here brand. This is a sub brand that they wanted to have its own distinct identity whilst still relating back to Harmony Dry Cleaners.