Cellbond – corporate brand refresh
Cellbond, world leaders in the design and manufacture of automotive safety equipment, in particular crash test barriers and crash test dummies, recently approached ImageVitae for a corporate brand refresh.
Cellbond specialise in the design, development and manufacture of technology-based composite structures for impact absorption. Their solutions are used primarily within the automotive industry for vehicle crash testing and passenger safety, but are also used throughout a wide range of other automotive, rail and marine industries across the world.
The corporate brand refresh involved an assessment of their original logo and it’s application within their brand. The logo was then recreated, a tagline incorporated and a new branding approach was implemented, creating a natural evolution of their already known brand. A new corporate guidelines document was created to educate on the new logos correct usage across all medias, helping to ensure that the new brand wouldn’t become diluted over future projects.
The new logo and branding was then applied to new designs for Cellbond’s stationery, data sheets, corporate brochure and powerpoint presentation templates.
To find out more about Cellbond you can visit their site at www.cellbond.com